City Sprouts: A multi-platform campaign encouraging sustainable urban gardening

City Sprouts is a six-week content strategy project aimed at increasing awareness of urban gardening among young adults. It combines social media, blog content, and EDMs to drive engagement and subscriptions. Performance data was used to refine content and improve platform-specific results.

Photo collage of tiles featuring topics on regenerative agriculture, water conservation, native plants, holistic grazing, and community gardening, with images of plants, animals, and people working on farms.
A smartphone displaying an Instagram profile page for city.sprouts with posts about urban and regenerative farming, set against a plain, light background.
Smartphone displaying a social media profile of City Sprouts, with posts related to urban and regenerative farming, surrounded by printed flyers about agriculture topics.
A computer and a tablet displaying websites related to urban farming and sustainable agriculture, with the website names 'City Sprouts' and blog post titles visible.
A collection of smartphone screens displaying various posts about farming, gardening, and water conservation. The content includes images of cows, vegetables, kangaroos, microbes, and gardening techniques.
The image features a smartphone displaying an Instagram profile for City Sprouts, a social media campaign about urban and regenerative farming. The phone is placed on a light gray surface, with several colorful pamphlets or printed materials related
Three smartphones displaying social media profiles related to urban and regenerative farming, with logos, text, images, and interface elements visible.
Smartphone with Instagram profile of city.sprouts, showing a campaign about urban regenerative farming, surrounded by gardening and plant-related posts on the screen.